Understanding your audience, making a meaningful connection with them and building a relationship of ongoing support, donations, sponsorship and collaborative partnerships is no easy task.
But it can be done - and is done very effectively by many charities and not for profit organizations. These are the big players who tend to 'shout the loudest' in our very complex and fragmented media channels, make an emotional connection with their targeted audience and bring in the financial resources needed to get their message to the right sectors of our community.
The biggest barrier is finding the right people who understand the fundraising sector and know how to take your message to the wider community of sponsors, donors and supporters helping your charity in a tactical sense - real campaigns that result in real support - building both financial reserves and brand awareness.
Many organisations we have worked with have invested significant budget allocations to developing Strategic Documents which are broad sweeping and generic in their content. They are a good foundation for creating a meaningful and robust external communications strategy and activation plan - but they are only the start.
Fundraising is all about getting into the ‘hearts and minds’ of donors - from large corporates to the caring individual - making a meaningful connection to your donor is the key.
We can show you how.
We think the real job is to build a financially secure organisation that reaches their target audience, stakeholder groups or sections of the community that really need help or education or access to support services. But the job has only begun and what needs to happen next (or in some cases instead of investing large sums in only strategy) is to go to market - take your message to your audience.
This means campaign development and application - as we say 'talk is cheap' what we offer is action that results in quantifiable outcomes. We have seen that there is a huge gap in the charities and not for profit sectors between understanding who you are and your primary goals and objectives, and how to realise them - actually make a difference to your stakeholders.
The great news is that our collective experience in this sector is well over ten years and we call on significant learning from working with some of the largest charities - both local and national - to get the most out of every investment in marketing which once engaged will pay for itself many times over. This is not theoretical - we have the mileage under our belts to prove it.
It's the old adage - no-one will support you if they don't know about you or are unconvinced you are worthy of their support.
The other great news is that New Zealanders are a generous and caring society who are only too happy to support worthy causes if they know about them. Let’s not let the large powerful and financially rich charities with massive financial reserves get all Kiwi's support - lets share the resources around and let everyone get enough resources to make a real difference to the lives of New Zealanders.
How we do this - the way we work with our client portfolio:
1 - we come into your organisation and get to know you - really get to know you. What makes you tick, what motivates you and why you are important to stakeholder groups. This is the investigation stage - we work hand in hand with your team to understand everything we need to know about your organisation and help you define your primary need and goals.
2 - We develop an Action Plan that can take many forms and structures in relation to the primary needs and goals defined. It is all about your organisation and what you want to accomplish. This Plan will explore what is possible, the investment required and how we go about the task.
3 - Collectively we work with your team to take your message - and it's the right message - to your audience and inspire them to make whatever actions we ask of them. We work with the very best talented specialists and experts (from our pool of approved and trusted suppliers) and from television commercials to online to print and everything in between.
4 - We stick with you and go the distance - again 'talk is cheap '- what most organisations need is tactical activations that work hard for every cent that is invested and the expertise to make these campaigns effective and cut through to the very people that will respond.
WHO WE ARE
It takes hands on experience in todays complex marketplace to grab an audience, make a connection and motivate support - this is what we do.
Alaina Rhind
Consultant - specialising in creative, design execution, and communication.
INDUSTRY EXPERIENCE: 37 years
Responsibilities: Managing Partner, Business Strategist, Creative Director, Researcher, Marketing Strategist, Media Strategist.
Over thirty years in the advertising industry has given Gail the opportunity to work on major accounts for some of the largest and most accomplished agencies, publishing companies and studios in the country. She also enjoyed a six-year tenure in tertiary education as Head of Faculty for Digital Media and Marketing/Creative Director at the Design and Arts College of New Zealand (D&A).
Along with directing creative development and implementation, Gail is a marketing and media strategy specialist, having lectured in both of these fields to such organisations as the CDC and New Zealand Marketing Association.
Over the last decade Gail has worked with a broad range of non-profit and charity organsiations - both national and regional - developing and implementing fundraising campaigns that have resulted in impressive sponsor and donor growth. This means understanding the core needs of charities and giving them a voice that stands out in the crowded fundraising sector.
Our Team of Experts
We work hand in hand with a large pool of specialist in their respective fields such as content writers, online and social media specialists, printing companies, media organisations, video and moving image producers, event coordinators, photographers and more. All of these highly regarded professionals are part of what we bring to the organisations we work with - access to the best practitioners in the business.
Gail Anderson
Managing Partner/Senior Creative Director/ Media and Marketing Strategist
B.A Des., M.A. Des.
INDUSTRY EXPERIENCE: 37 years
Responsibilities: Managing Partner, Business Strategist, Creative Director, Researcher, Marketing Strategist, Media Strategist.
Over thirty years in the advertising industry has given Gail the opportunity to work on major accounts for some of the largest and most accomplished agencies, publishing companies and studios in the country. She also enjoyed a six-year tenure in tertiary education as Head of Faculty for Digital Media and Marketing/Creative Director at the Design and Arts College of New Zealand (D&A).
Along with directing creative development and implementation, Gail is a marketing and media strategy specialist, having lectured in both of these fields to such organisations as the CDC and New Zealand Marketing Association.
Over the last decade Gail has worked with a broad range of non-profit and charity organsiations - both national and regional - developing and implementing fundraising campaigns that have resulted in impressive sponsor and donor growth. This means understanding the core needs of charities and giving them a voice that stands out in the crowded fundraising sector.
OUR SERVICES
Strategic thinking and management is something we relish. Many clients talk strategy; however some have no understanding of what strategic planning and implementation is all about. From qualitative and quantitative research, to analysis, to identifying clear and defined goals, aspirations and KPIs, to internal and external communications we have the understanding and expertise. We enjoy working with clients that know that understanding their market is the only way to respond to consumer needs in a relevant, effective and productive way. It’s about your business achieving its goals, whether that is growth, product/service development, diversity, brand equity building, sales and leadership in the sector.
We strive to exceed our clients’ expectations, and our own, by doing great work together. For us, developing a long-term relationship and partnership with our clients is instrumental to achieving desired results. It is about harnessing our many years of experience and making this expertise available for our portfolio of clients.
Our ideology is very simple; we believe in limiting risk exposure for our clients by developing and implementing solutions to communication and marketing needs while activating required consumer responses.
Advertising
Full campaign development and implementation.
Media
Planning, scheduling, placement and reviewing.
Brand
Complete development including articulation to all collateral.
Digital Media
Web, e-commerce, micro-sites, social.
Direct Mail
Electronic, digital and print campaigns.
Electronic
Television, radio and cinema creative development, production and placement.
Research
Consumer demographic analysis, brand auditing, market activity, competitor analysis, quantitative and qualitative research, summary and findings reporting.
Public Relations
Full services, nationwide.
Business Consultancy
Brand/product development and placement into appropriate sector.ctetur ullamcorper dui. Nunc est odio, hendrerit nec iaculis nec, iaculis nec purus. Integer varius consectetur dui, eu ultrices turpis tempor eget. Proin ut pulvinar risus. Vivamus sed lacus faucibus, euismod lacus sit amet, porttitor felis.
We work with a highly skilled group of specialist suppliers and contributors.
It is our belief that all clients are unique, therefore we choose to commission specialist suppliers that fit our clients’ requirements.
Print
We work with a wide variety of print and production companies including specialists in all forms of traditional and digital print reproduction. We manage the relationships with our print suppliers and organise briefing meetings with the suppliers as well as quality control and press-passes as necessary.
PR and Event Management
Again we work with various companies, which we select to fit with our individual clients’ needs and requirements.
Digital
We work with several digital and web specialists for the production and ongoing technical management of client websites and digital needs. We have developed a sound body of experience in the digital arena based on research and design collaboration. We also build website in-house using template sites as suit each clients needs.
Creative Specialists
We have an impressive portfolio of specialist contributors such as copywriters, photographers, TV production companies and freelance creatives and production specialists.
Media
As an independent media buyer we work with our media partners to develop and implement the most cost-effective, astute and high-performing solutions. We demand the latest research and analysis to support our buying propositions. We also work in collaboration with one of Christchurch’s largest and most experienced media buying companies.
All of our external supplier relationships are built around clear communication, project parameters, inclusion in the process, regular reviews and timely payment. We expect our suppliers to perform and we respect their performance by paying on time. A complete schedule of our suppliers, contractors and partners is available upon request.
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GET IN TOUCH
We would love to have a chat with your team and explore how we can help you make a real difference - get in touch today on
WHO WE’VE WORKED WITH
Here is a taste of past and present clients, organisations, non-profit and charities we have worked with:
New Zealand Flying Doctors Trust
Canterbury and West Coast Air Rescue Trust
Motor Neurone Disease NZ
Kidney Health NZ
New Zealand Brain Research Centre
Te Pae - The Convention Centre
Proactive Drive Charitable Trust
The Champion Centre
Christchurch City Council
Dunedin City Council
University of Canterbury
Lincoln University
Aoraki Polytechnic
Ngai Tahu
The Lion Foundation
The New Zealand Rugby Union
Oxford Clinic
City Care
Development Christchurch (Limited DCL)
Greymouth District Council
MPA Arena Trust
Worksafe NZ
Project Lyttelton
CERA
Solid Energy
Canterbury Cricket
The Highlanders Franchise
Design and Arts College of NZ
Natcol School of Technology
Climate Change Health International
Christchurch and Canterbruy Tourism
Antarctic Heritage Trust
Otakaro Limited
Youth Hub Clinic
Canterbury Rugby League
Waimakariri Tourism
Catwalk Trust