Case Study
New Zealand Brain Research
The New Zealand Brain Research Institute is a nationally and internationally regarded organisation that is at the forefront of research in brain health and many of the devastating brain conditions such as Parkinson’s, Dementia etc.
The team of highly skilled researchers, clinicians and physicians is headed by the internationally renown Prof Tim Anderson. The NZBRI is based in Christchurch with a facility that houses research, various forms of diagnostic technologies and a hub for both post graduate study and practitioner research.
With the impact of the Covid 19 pandemic on our community and our economy many organisations such as the NZBRI were looking to enhance their donor bases and expand public awareness in order to secure a solid foundation for the trust moving forward.
To develop a consumer/audience friendly interface with their current and new community, the website was an obvious fast fix. Much of the website content must be medical, scientific and focused on R&D, however it also need to add a broader appeal ‘voice’ to it that speaks of the what, why and how donors can support NZBRI.
We re-skined the website Home Page to make it way more dynamic in it’s messaging and audience interface. We had a clear ‘ask’ for support and a quick and effective on line donation method. This was the budget friendly way to update the site with a smallest investment.
